My capstone project for my strategic communications degree was to research, plan and execute a six-month campaign for Sustainable Alamance, a local re-entry service for formerly incarcerated individuals.

Our final deliverable, The Road Back Home Campaign, worked to streamline communications to internal and external stakeholders. We introduced new brand standards to alleviate common associations with environmentalism, suggested website revisions to increase clarity and highlight success stories, drafted outreach materials for prospective employers to communicate the economic benefits and outline the vetting processes present at Sustainable Alamance and finally designed the "Welcome to Friendly Road" checklist (a play on the organization's address on Friendly Rd.) for clients to visualize and track their journey to employment.